9 Tips for Real Estate Exterior Photography


Real estate exterior photography has become an essential aspect of real estate marketing in recent years. With the majority of homebuyers starting their search online, the first impression of a property is often through its exterior photos. As a result, capturing high-quality exterior shots can make all the difference in attracting interested buyers and ultimately closing a sale.

In this article, we will explore the benefits of real estate exterior photography and provide tips for capturing stunning exterior shots that help sell properties. We will discuss the importance of investing in quality equipment, paying attention to lighting, focusing on composition and framing, highlighting unique features, and editing and retouching photos.

Additionally, we will discuss the critical aspects of working with real estate agents and homeowners, including setting expectations, communicating effectively, respecting their property, and showcasing their property in the best possible light. By following these tips and working closely with clients, real estate exterior photographers can capture stunning shots that highlight the unique features and overall condition of a property, set it apart from the competition, and ultimately help sell it to interested buyers.

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Benefits of Real Estate Exterior Photography

Make a great first impression

First and foremost, real estate exterior photography can help make a great first impression on potential buyers. The exterior of a property is the first thing a buyer sees when browsing listings online, and it’s crucial to make a strong impression to encourage them to explore further.

Showcase a property’s unique features

High-quality exterior photos can showcase a property’s unique features and set it apart from the competition. For example, a beautiful garden, an elegant entryway, or a stunning view can all be highlighted through well-captured exterior shots. These details can be the deciding factor for a potential buyer who is comparing multiple properties.

Make your listing appealing

Real estate exterior photography also helps convey the overall condition of a property. A well-maintained and visually appealing exterior can indicate that the property has been cared for and is in good condition overall. Conversely, an unappealing or poorly maintained exterior can raise red flags for potential buyers.

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Tips for Capturing Stunning Exterior Shots

Now that we’ve explored the benefits of real estate exterior photography, let’s discuss some tips for capturing stunning exterior shots that showcase a property’s unique features and overall condition.

Use the right equipment

Investing in quality equipment is crucial for capturing high-quality exterior shots. A good camera with a wide-angle lens can help capture more of the property’s exterior in a single shot. A tripod can also help ensure stability and prevent blurring. Additionally, consider using a drone for aerial shots, which can showcase a property’s surrounding landscape and give potential buyers a sense of its overall setting.

Pay attention to the lighting

Lighting is an essential element of any photo, and real estate exterior photography is no exception. When shooting exterior photos, it’s best to do so during the “golden hour,” which is the period of time shortly after sunrise or before sunset when the light is soft and warm. Avoid shooting during the middle of the day when the light is harsh and creates unflattering shadows.

Focus on composition and framing

Composition and framing are critical elements of any photo, and they are especially important in real estate exterior photography. When framing a shot, consider using the rule of thirds to create a visually appealing balance. Use leading lines to draw the viewer’s eye to the property’s unique features, such as an elegant entryway or a beautiful garden.

Highlight unique features

As mentioned earlier, real estate exterior photography can help showcase a property’s unique features. When capturing exterior shots, be sure to focus on these unique features, such as a beautiful front door or a stunning view. These details can help set a property apart from the competition and make it more appealing to potential buyers.

Edit and retouch photos

Finally, editing and retouching exterior photos can help enhance their visual impact and make them more appealing to potential buyers. Consider adjusting the brightness, contrast, and saturation to create a more visually appealing image. Also, remove any distractions or imperfections, such as trash cans or dead foliage, from the shot to create a cleaner and more visually appealing image.

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Working with Real Estate Agents and Homeowners

In addition to capturing stunning exterior shots, working with real estate agents and homeowners is a critical aspect of real estate exterior photography. Here are some tips for building strong relationships with these clients:

Set expectations

When collaborating with homeowners and real estate brokers, it’s important to set expectations upfront regarding the the project’s timetable, end deliverables, and project scope. Ensure both parties understand what is expected and agree to the terms before beginning the project.

Communicate effectively

Building trusting connections with customers requires effective communication. Be responsive to their needs and keep them informed of any updates or changes to the project. Additionally, make sure to listen to their feedback and incorporate their input into the final product.

Respect their property

When working on a real estate exterior photography project, it’s important to respect the homeowner’s property. Make sure to clean up after yourself and be mindful of any landscaping or other features that could be damaged during the shoot. Additionally, consider obtaining permission from neighbors or nearby businesses if necessary.

Showcase their property in the best light

Ultimately, the goal of real estate exterior photography is to showcase the property in the best possible light. Make sure to capture the unique features of the property and highlight its overall condition. Additionally, consider incorporating aerial shots and other techniques to give potential buyers a comprehensive view of the property and its surrounding area.


Real estate exterior photography is a crucial aspect of real estate marketing. High-quality exterior photos can make a great first impression on potential buyers, showcase a property’s unique features, and convey its overall condition. By following the tips outlined in this article and working closely with real estate agents and homeowners, photographers can capture stunning exterior shots that help sell properties and build strong relationships with clients.

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