The 20-60-20 Rule in Photography: A Way to Get Great Color Balance in Your Photos
What the Rules Are and Why They Matter in Photography
Picture taking is a lovely mix of art and science. Take pictures of light, feelings, and stories is what it’s all about, but good pictures don’t just happen. This is where “rules” for photography come in. The rule of thirds, leading lines, framing, and symmetry are all advanced recommendations that photographers can use to make interesting, nicely-balanced compositions.
These suggestions important because they’re in keeping with how people surely see and understand matters. They take jumbled scenes and get them organized into images that make you feel something.
The 20-60-20 rule in photography is one of these useful but little-talked-about regulations. It is also occasionally known as the 60-20-20 rule, or the 60-20 rule. This rule is all about color distribution and teaches photographers how to use colors in the right proportions to get the most harmony and effect.
Today, there are millions of pictures on website and social media sites every day. If you can master color balance, your work will stand out right away. If you need your pictures to stand out, whether you’re a professional real estate photographer, a scenery photographer, or a portrait photographer, you need to recognize and follow the 20-60-20 rule.
In this blog we will look at each part of this rule, which include wherein it got here from, how it need to be interpreted, how it may be utilized in exclusive sorts of music, the way to apply it after the facts, its psychological roots, common mistakes, actual-life examples, and how to mix it with different well-known rules.
When you are executed, you may have everything you want to optimistically use the 60-20-20 rule to your personal work.
Table of Contents
What Is the 20-60-20 Rule in Photography?
At its maximum fundamental, the 20-60-20 rule in photography is a manner to make sure that colours are calmly spread out in a picture:
- 60% Dominant Color: The main colour that fills maximum of the body and sets the temper for the entire photograph.
- 20% Secondary Color: A color that goes well with the main color without being too much like it.
- 20% Accent Color: A bright or contrasting color that is used in small amounts to draw attention to something and make it look more interesting.
Some online sources write it as “20-60-20,” which starts with the smallest percent, whilst others write it as “60-20-20,” which starts with the biggest. Both give an explanation for the same idea; the most effective distinction is the order in which they’re given.

This isn’t a hard and fast rule like exposure estimates are. Instead, it’s a flexible design principle based on the well-known 60-30-10 rule in interior design. Photographers changed the ratios so that there were two equal supporting parts (20% + 20%) instead of one large secondary block (30%).
As a result? A color scheme this is properly-balanced, looks proper together, and is thrilling to study without being too much.
The main color is just like the “canvas,” the secondary colour is just like the “assisting structure,” and accent color is just like the “highlight” that leads the eye through the story.
The Real Meaning Behind the Idea of 60-20-20
To keep subjects clear, maximum professional designers and photographers now call it the 60-20-20 rule as it starts with the biggest a part of the photograph, that is in which the pics begins of evolved.
Here is a more in-depth look at each part:
The 60% Most Powerful Color
When you study something, this color takes up the most space. It sets the emotional tone, temper, and setting. Some examples are
- A lot of blue sky in the sky
- Interior shots with neutral walls and floors
- Faces with soft skin tones or backgrounds that are blurred
- Greens that look like dirt in forest photos
The main color works as an anchor because it takes up 60% of the frame. It gives the picture structure and keeps it from looking like a mess.
This is the 20% secondary color
The secondary color is going among the primary color and the accent color. The texture, depth, and slight variety it adds do not eliminate from the main focus. Some common examples:
- Dark wood furniture against white walls
- Plains with hills or water in the middle
- The color of clothes or hair in photos
- To make changes go smoothly, it should match the dominant, which is usually a similar or slightly warmer/cooler version.
The second color, 20%
Accents add “punch” to your picture. They don’t show up very often, but when they do, they draw attention to important topics or details:
- Green grass and bright flowers
- In real estate pictures, colorful pillows or art
- Putting on red lipstick, jewelry, or props in photos
- Both secondary and accent are limited to 20%, which keeps the balance and stops any one supporting color from taking over the design.
- This balanced 20-20 split is what makes the photography version different from the 60-30-10 split used in interior design; it gives more control over the focus.
Why People Get the 20-60-20 and 60-20-20 Rules Mixed Up

The inconsistent names come from a number of places:
The original 60-30-10 rule comes from interior design and is taught in many design schools. Some shooters changed the ratios but kept the spirit of it, while others explained it backwards (starting with the accents).
Changes on blogs and social media: For dramatic effect, casual stories often list percentages from smallest to largest (20-60-20), while tutorials that focus on the main color start with 60%.
People who search for “60-20 rule” or “60/20 rule” sometimes get business productivity ideas (like “spend 60% of your time on high-value tasks”) or shooting techniques (20% safe shots, 60% creative shots, and 20% experimental shots”).
Lack of Official Standards: Unlike the rule of thirds, this color principle grew naturally among designers without an official group in charge.
The good news? The uncertainty is only on the surface. Whether you see the 20-60-20 rule, 60-20-20, or a different version of it in photos, the basic proportional idea behind it is still very useful.
How to Apply the 20-60-20 Rule in Real Photography
When you’re taking pictures, the 60-20-20 rule starts long before you press the camera button. It needs careful planning, choosing of scenes, and sometimes simple acting.
Before Visualization
Learn to look around in scenes and find how the colors are already spread out.
Question:
- What color stands out the most?
- What could be an extra that goes well with the main?
- Where can I use an accent or make it stand out?
You can get a rough idea of the numbers by looking at the live view or RGB histogram on your camera.
Genre-Specific Application
Real Estate and Interior Photography
This is where the rule really shines. Balanced, welcoming areas make buyers feel good.
- Neutral walls, ceilings, and floors (whites, mild grays, and brown) are maximum popular (60%). These make a blank, open floor that works for many people.
- Second (20%): Warm timber tones in floors, cabinets, or furniture. Makes it cozier without being too much.
- As an accent (20%), throw chairs, rugs, artwork, flora, clean flowers, or fruit bowls can make your room stand out.
- Tip for staging: If a room feels empty, add some small, vivid items to make it experience more thrilling. Don’t do an excessive amount of—too many bright matters will throw off the stability and make it look cluttered.
Professional offerings like PixelShouters help real property photographers make their pix look higher once they’ve been taken. They expertly change the white balance, bring out the best in neutrals, and slightly bring out the best in accents to get the perfect 60-20-20 rule proportions, which makes listings irresistible.

Landscape Photography
Nature often gives you an edge.
- Most important (60%): sky, grass in the center, ocean, or mountain vistas.
- Secondary (20%): Things in the middle ground, like rivers, rolling hills, and tree lines.
- Accent (20%): Wildflowers, animals, dramatic sky, or a hiker by themselves.
- Timing is very important: The golden hour naturally makes the main colors warmer and adds a glow to the details. Blue hour emphasizes the coolness of things while adding soft warm touches.
- Lens choice affects ratios: ultra-wide lenses make dominating areas bigger, while telephoto lenses make accents smaller and separate them.
Portrait Photography
Since people are the most important thing, the palette is based on skin tones and isolating the subject.
- Most common (60%): a blurred background (bokeh) or a neutral studio backdrop; or, in environmental photos, natural skin tones.
- Second (20%): Hair, clothes, or things in the surroundings that look good with skin.
- Accent (20%): Lips, eyes, jewelry, hair flowers, or bright props.
- Lighting is very important: Soft, subtle light keeps the natural stability of colors, while strong light can changes tones in ways that are not wanted.
- When taking pictures of a group of people, ensure that the main and secondary colors of their clothes are all of the same. Use scarves, ties, and different add-ons to expose off show everyone’s style.
Street and Travel Photography
There are many possibilities in cities.
- Mostly seen (60%): sky, concrete, or brick in cityscapes.
- Details in buildings, signs, and cars are considered secondary (20%).
- People walking around in bright clothes, street art, and light signs (20%).
- It’s worth waiting for that red umbrella or yellow cab to pop up and make the balance.
How to Apply the Rule After Processing

Post-processing is where the 20-60-20 rule in photography often works its best, even though the best use of it starts in the camera.
Adobe Lightroom Workflow
- First, make global changes to fix the brightness and white balance.
- Panel HSL:
- Subtly raise the intensity and brightness of the main color channels.
- Make minor shades sound good together.
- Boost the vibrance only in accent areas.
- Graduated/Radial Filters: Make the sky stand out more or focus on a specific subject.
- Split Toning: Add soft tints that match your mood while keeping the ratios the same.
- How to Use Adobe Photoshop
- Selective Color Adjustment Layers: You can target and change specific colors.
- Curves: You can alternate how tones are spread out across color bands.
- Vibrance and saturation mask let you paint enhancements best in which they are wished.
- With Color Balance Layers, you could change the midtones, shadows, and highlights separately.
- Setting up and Checking
Always work on a computer that has been properly set up, and soft-proof for web and print. Look at pictures at 100% and 25% zoom to get a sense of the general balance.
Time is valuable for photographers who work with a lot of clients, especially those who work in real estate. When you hire experts, it pays off in this case. PixelShouters is one of the fine companies for editing images, and they realize a way to use the 60-20-20 rule in publish-manufacturing. Every month, their group improves thousands of real estate property and interior images, making sure that the colours appearance incredible together, which helps houses promote faster.
Why the 20-60-20 Rule Works So Well
Understanding how the 60-20-20 rule works comes from each thoughts and the way we see things.
How Color Works
- Colors which are dominant set the temper: blues calm, greens refresh, and warms stimulate.
- Secondary colorations upload depth and hold matters from getting too dull.
- Accents get people’s attention and get them excited by using difference.
The Basics of Gestalt
- Our brains like things which are properly-prepared and balanced. It’s smooth to look the order with the 60-20-20 split as it does not have too much or too little of every detail.
The Study of Nature
- Most nature scenes have the same proportions: a big sky or land (dominant), a lot of different things in the middle ground (secondary), and bright flowers or animals (accents). Since these images are common, they feel “right” to you.
Effects of Marketing
- When it comes to business photography, especially real estate, balanced colors unconsciously show quality, care, and desirability, which affects how people choose to view images.
What Not to Do: Common Mistakes
These are things that even experienced shooters miss:
- Being too literal: percentages are just suggestions. For an interesting black-and-white exchange, you may want 70-15-15.
- Choosing Colors That Don’t Go Together: Always observe the coloration wheel—accents that go collectively pop, while accents that do not cross together distract.
- Too many accents: More than 20 to 25 percent of pops become visual noise.
- Ignoring Lighting Temperature: Warm indoor lights can change how dominant something is seen to be; fix the white balance early.
- Ignoring Subject Priority: Color should help your main story, not get in the way of it.
- Skipping the Critical Review: Unbalances are seen by new eyes or second views.
- Applying to the Wrong Genres Without Thinking: High-contrast fashion may break the rule on purpose to make a statement.
Examples of How the Rule Is Used
Let’s see some particular examples:
The First Example Is a Modern Living Room
- Most common (60% of the votes): light gray walls, white trim, and pale wooden flooring.
- Second (20%): a grey couch with a mid-tone and a coffee desk made from wooden.
- Accent (20%): artwork in yellow, green, and teal, throw pillows in that color.
- The result is clean, modern, and appealing to everyone.
Example 2: A View of the Mountains at Sunset
- The warm orange-pink sky and silhouetted hills are the most common (60%).
- Secondary (20%): An lush forest in the middle ground in deep greens.
- Highlights (20%): Ridge tops with golden highlights and a lone climber in a red jacket.
- The result was dramatic and calm.
Example 3: A Portrait of the Environment
- Main (60%): A blurred forest in soft oranges and browns in the fall.
- Second (20%): The subject’s neutral face and coat color.
- Eyes that are bright blue and a red scarf (20%).
- The result is close and intense.
Example 4: A Coastal Kitchen’s Inside
- White cabinets and marble countertops are most popular (60%).
- Second (20%): table and stools made of light wood.
- (20%) navy blue tiles on the wall and fresh lemons in a bowl.
- The result is a light and airy beach vibe.
Using these exact steps, PixelShouters regularly changes client raw files, turning average shots into listing stars.
Add It to Other Rules for Photography
When you add in classics, the 20-60-20 rule becomes even more powerful:
- Rule of Thirds: Put accents on lines or at power points.
- Leading lines: Draw attention from strong points to areas that stand out.
- Golden Ratio Spiral: Place important things along the circle so that their colors are proportional.
- Framing: To frame additional subjects, use arches or windows of a second color.
- Negative Space: Make the main color bigger for a simple effect.
- Asymmetry or symmetry: Reflect the secondary and accents to keep the balance or break them up to add stress.
- Depth of Field: Blur secondary backgrounds to attract interest to the principle distinction.
When you placed these items collectively, you get rich, 3-dimensional photographs that are well worth looking at extra than once.
Start Following the Rule Right Away
Whether you call it 60-20-20 or some thing else, the 20-60-20 rule is one of the most basic but maximum effective gear a shooter can use. It gives color choices greater thought, which makes photographs experience easy, emotional, and expert.
Start practicing right away by looking at your current collection, reshooting a scene you’ve already done, or making changes to your photos after they are taken. It will become second nature faster the more you do it on purpose.
Perfection at scale can be hard for people who shoot a lot of business work, like real estate and interiors. That’s where PixelShouters sincerely shines. As a reliable professional photo editing company, they’re specialists at achieving perfect color stability by following photography regulations just like the 60-20-20 rule. They assist photographers make offers faster and build more potent reputations by means of making them appearance greater professional.
Let PixelShouters deal with the details whilst you do what you love, which is recording moments.
Q&A
What’s the difference among the shooting rules 20-60-20 and 60-20-20?
In real lifestyles, they’re the identical. The most effective component this is awesome is the order in which the numbers are validated. Both of those phrases suggest about 60% main colour, 20% secondary color, and 20% accessory color. The phrase “60-20-20” just starts with the maximum vital range.
What does the 60/20/20 rule do to make my pictures better?
It creates planned visual harmony, units a clean mood, stops colour overload or monotony, and effectively courses viewer interest, all of which bring about more thrilling, professional-searching photos in all genres.
Can I use the 20-60-20 rule with black-and-white images?
Of direction. It looks like this in terms of tones: 60% mid-tones (main shape), 20% shadows (secondary depth), and 20% highlights (pops of shade). The concept of proportional balance remains very beneficial.
Do I want to buy expensive tools to apply this rule?
Not in any respect. Plan and write first in the camera. Simple changes may be made with apps like Snapseed or VSCO. Lightroom or Photoshop can assist with more complex controls, however being able to see is the most important ability.
Is this rule based totally on thoughts from home layout?
Yes, it turned into taken instantly from the famous 60-30-10 rule for indoors layout. The photographers modified it to 60-20-20 to make the accessory and supporting elements more even.
Are you ready to change your pictures so that the colors are just right? PixelShouters is a professional photo editing service that specializes in real estate and indoor photography. Visit them today. Let their pros make the 20-60-20 rule come to life in your work in a way that is both beautiful and easy.
