Real Estate HDR Photography EP 15: How to Delivering Photos to Clients 


Welcome to the final episode of the Real Estate HDR Photography series! Throughout this series, we’ve covered a variety of topics, from the basics of HDR photography and equipment needed, to composition techniques and editing tips.

In this last episode, we’ll be discussing the final step in the real estate HDR photography process: delivering photos to clients. We’ll go over some best practices for organizing, formatting, and delivering photos to clients to ensure that your clients receive the best possible product.

Whether you’re a seasoned real estate photographer or just starting out, this episode is sure to provide valuable insights into delivering photos to clients in a professional and efficient manner. So, let’s dive in and learn how to take your real estate photography to the next level!

Preparing Your Photos for Delivery

Before you begin delivering photos to clients, it’s essential to prepare them first. Preparing your photos includes selecting the best images to deliver, editing them to perfection, and ensuring their organization and labeling are accurate.

Selecting the Best Photos to Deliver

Selecting the best images to deliver to your clients can be a daunting task. Typically, HDR photos generate several photos with different exposure levels. To choose the best images, follow these tips:

Focus on composition

  • Look for photos with the best composition, lighting, and framing. Ensure that the critical features of the property are captured in the frame. The photos should highlight the home’s unique selling points, such as its spaciousness, natural light, and outdoor spaces.

Pay attention to details

  • Details matter in real estate photography. Look for images that highlight the intricate details of the property, such as unique features, finishes, and textures. Close-up shots of appliances, fixtures, and finishes provide the viewer with a more comprehensive understanding of the property’s quality and features.

Choose images that tell a story

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  • The photos should tell a story and convey the property’s vibe and lifestyle. Choose images that reflect the property’s ambiance, such as images of people enjoying the space, dining together, or relaxing in the living room.

Editing Techniques to Enhance Photo Quality

HDR photos require editing to enhance their quality and ensure the property’s features are captured in detail. Here are some editing techniques to improve your photos:

Correct exposure levels

  • Ensure that the exposure levels are balanced across all the images. You can do this manually by adjusting the brightness, contrast, and saturation levels of each photo or by using editing software that automatically balances the exposure levels.

Reduce noise levels

  • HDR photos can often result in high levels of noise, which can affect the photo’s quality. Use noise reduction software or editing techniques to reduce noise levels in the images.

Enhance color saturation and contrast

  • Increase the color saturation and contrast levels of your images to make them stand out. Doing so helps to create a more vibrant and lively image that appeals to your clients.

Organizing and Labeling Your Photos

Organizing and labeling your photos ensures that your clients can easily access and navigate through the images. Here are some tips for organizing and labeling your photos:

Create a folder hierarchy

  • Create a folder hierarchy that makes it easy for clients to navigate through the images. Arrange the photos by room, location, or feature to make them easily accessible.

Label your photos

  • Label each photo with a descriptive name that reflects the room or location featured in the image. This helps clients to locate the image they need more quickly and efficiently.

Choosing a Delivery Method

Choosing the right method for delivering photos to clients is essential to ensuring your clients receive the images quickly, efficiently, and in the best quality possible. Following are a few of the most commonly used delivery techniques:


Email is a fast and convenient delivery method, especially for clients who need images quickly. It’s best for sending smaller batches of images. However, it’s important to ensure that the images aren’t too large, as some email clients may have size limitations.

Cloud-Based Services

Cloud-based services such as Dropbox, Google Drive, and OneDrive provide an efficient way to deliver larger batches of images. You can upload your photos to the cloud and share the link with your clients, who can then download the images at their convenience. Cloud-based services also provide an extra layer of security, ensuring that your clients’ photos are protected.

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USB Drives

USB drives are a reliable option for delivering images, especially when internet connectivity is limited. They’re also a great option for clients who prefer physical copies of their images. However, it’s essential to ensure that the USB drives are well-labeled and organized to prevent confusion.

Best Practices for Delivering Photos to Clients

To ensure a seamless delivery process, here are some best practices to follow when delivering photos to clients:

Create a professional presentation

  • Delivering photos to clients in a professional and visually appealing way creates a positive impression on your clients. Consider creating a custom slideshow or creating a digital brochure to showcase your photos.

Establish clear communication with your clients

  • It’s essential to establish clear communication with your clients throughout the delivery process. Inform them of the delivery timeline, what to expect, and any issues that may arise.

Provide high-quality photos

  • Providing high-quality photos is critical to maintaining a professional reputation. Ensure that your photos are sharp, well-composed, and edited to perfection before delivering them to your clients.

Ensure secure delivery of your photos

  • Ensuring the secure delivery of your photos is essential to maintaining your clients’ privacy and protecting their images from unauthorized access. Consider using password-protected links or cloud-based services with advanced security features to protect your clients’ images.

Consider delivering different file sizes and formats

  • Some clients may require different file sizes and formats for their listings, depending on the platform they’re using. For example, a client may need smaller file sizes for social media platforms or larger file sizes for print media. Make sure to ask your clients what file sizes and formats they need and deliver the images accordingly.

Provide clear instructions on how to download and use the photos

  • Not all clients may be familiar with how to download and use the photos you deliver to them. Provide clear instructions on how to download the images and what to do with them once they’re downloaded. Consider creating a step-by-step guide or tutorial video to make the process easier for your clients.

Offer additional services

  • Consider offering additional services to your clients, such as virtual staging or photo retouching. Virtual staging can help clients visualize their space better, while photo retouching can make images look more polished and professional. These services can be offered for an additional fee and can help differentiate your business from others.

Follow up with your clients

  • After delivering photos to clients, follow up with your clients to ensure that they’ve received them and that they’re satisfied with the quality. This can help build a stronger relationship with your clients and can lead to repeat business or referrals.
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Provide a usage license

  • When delivering photos to clients, it’s important to provide a usage license that outlines how the photos can be used. This can include details on the number of times the photos can be used, where they can be used, and whether any attribution is required. Providing a usage license can protect your work and prevent any misunderstandings or legal issues down the line.

By following these additional tips, you can ensure that your clients receive the best possible service and that your business stands out in a competitive market.


In conclusion, delivering photos to clients for HDR real estate listings requires preparation, organization, and attention to detail. When preparing your photos for delivery, ensure that you select the best images, edit them to perfection, and organize and label them accurately. Choose a delivery method that suits your client’s needs and ensure that you follow best practices for delivering photos, such as creating a professional presentation and establishing clear communication with your clients. By following these tips, you’ll create a positive impression on your clients and ensure that they receive high-quality photos that showcase their property in the best possible light.

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